Robert W. Morgan entertained the Los Angeles radio audience for
three decades. His unique sense of timing, wit and charm earned
him an enduring place of honor in the industry. Twice named Billboards
Air Personality of the Year, he was also honored with
a star on the Hollywood Walk of Fame.
Roberts radio tour-de-force began at Wooster Colleges
WWST, and then he was off to California and KACY/Oxnard. Next was
the US Army and KMBY/Monterey, followed by K-MAKE/Fresno KROY/Sacramento,
and KEWB/San Francisco.
In 1965 he came to Los Angeles as the original morning Boss
Jock on legendary 93/KHJ. His signature Good Morgan!
awakened millions of listeners. A measure of Robert W.s popularity
was an unparalleled 20 share in the Arbitron ratings.
He Morganized listeners at WIND/Chicago in 1972, then
returned to KHJ/Los Angeles. He took the morning slot at KMPC in
1975, continuing his morning magic at MAGIC 106FM. Roberts
remarkable career concluded at KRTH 101FM with one of the most competitive,
topical and entertaining shows on the dial.
Robert W. Morgan died on May 22, 1998.
Robert W. Morgan was inducted into the Radio Hall of Fame in 1999.
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