Frank Stanton was born on March 20, 1908 in Muskegon, Michigan.
While attending Ohio Wesleyan University, Stanton became intrigued
by the psychology of mass communication, specifically how the new
medium of radio affected the attitudes of its listeners.
In 1938, CBS Radio hired Stanton to head their new research department.
During this time, Stanton developed Little Annie, an
electrical device designed to gauge and analyze audience reactions
to the specific elements of a radio program. Stanton also initiated
the now-common practice of block programming, in which
similar programs were placed back-to-back on the schedule, creating
blocks of soap operas during the day and newscasts in
Stanton became President of CBS in January 1946, a position he
held for 27 years. An advocate of First Amendment rights, Stanton
worked to insure that broadcast journalism received protection equal
to that received by the printed press. He was instrumental in assembling
the first televised presidential debate in 1960.
Stanton stepped down as CBS President in 1973 and remained a consultant
to the network until 1987.
Frank Stanton died on December 24, 2006.
Frank Stanton was inducted into the Radio Hall of Fame in 1990.
courtesy of the Library of American Broadcasting.
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