In 1957, Ralph Guild was a young executive at McGavren Radioa
San Francisco-based firm devoted to representing radio advertiserswhen
the company sent him to New York to open their first east coast
office. By 1967, McGavren Radio had become McGavren Guild; by 1973,
Guild had become the companys President and Chief Operating
Determined to offer the communications and marketing expertise
he believed radio stations would come to expect from their representatives,
Guild launched Interep Radio in 1981. Created as a holding company,
Interep brought independent rep firms together under a single corporate
umbrella. Guilds approach soon became the standard operating
structure for radio and television rep companies. In 1988, the company
became the Interep Radio Store, presenting the organizations
vision of a company that would be a single source for radio advertising
and marketing support services.
As avenues for advertising expanded in the 1990s, Interep started
Radio 2000, a new business development program designed to increase
the mediums share of total advertising dollars. At the start
of the 21st century, Interep was the largest sales and marketing
company dedicated solely to radio advertising.
Ralph Guild was inducted into the Radio Hall of Fame in 1998.
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