IT OR LEAVE IT
Take It or Leave It debuted on April 21, 1940 and quickly
became one of Americas most popular quiz programs.
The format of Take It or Leave It was fairly straightforward:
participants would be asked a series of questions, arranged by difficulty.
The first question was worth one dollar; the total doubled with
each successive question. The seventh and final question was worth
$64. After each correct answer, contestants could take
their winnings and walk away or leave it in the hopes
of answering another question and doubling their money. Questions
often came from the fields of music, sports, history or science.
Audience participation was an integral part of Take It or Leave
Its success; it wasnt uncommon for the crowd to
coach a contestant or call out Youll be sorrrreeeee
when a player chose to risk their winnings by moving on to the next
Five men hosted Take It or Leave It between 1940 and 1950:
Bob Hawk, Phil Baker, Garry Moore, Eddie Cantor and Jack Paar. In
1950, the show became The $64 Question, a precursor to the
popular television game show The $64,000 Question.
Take It or Leave It was inducted into the Radio Hall of
Fame in 1990.
courtesy of Photofest.
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