Don Imus brought irreverence to radio. His Imus in the Morning
radio show on WFAN/New York and in syndication is a blend of cultural
satire, personal insults and ribald humor. Behind his on-air acid
personality is a man dedicated to helping youngsters through extensive
Imus was born in Riverside, California, and began in radio as a
disc jockey at small stations in his home state. His brazen humor
and penchant for on-air gags got him fired on at least one occasion,
and perhaps a lot more.
However, at KXOA/Sacramento, his pranks, such as calling up a restaurant
and ordering 1,200 hamburgers to go, made his show immensely popular
and raised ratings. In 1970, at WGAR/Cleveland, his program was
also a ratings winner.
In 1971, Imus began broadcasting on WNBC/New York and while there,
he gained national recognition. The format was a mixture of rock
and roll records, coarse jokes, and banter with listeners. By the
late 1980s, Imus moved away from playing music and concentrated
on discussing current events.
In addition to national radio syndication, Imus is seen mornings
Don Imus was inducted into the Radio Hall of Fame in 1989.
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